50+ WAYS TO INCREASE TRAFFIC TO YOUR SITE

50+ WAYS TO INCREASE TRAFFIC TO YOUR SITE

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.

You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employ multiple strategies to bring new visitors to your site and keep old visitors engaged with your content.

Lack of website traffic is one of the most common challenges I hear from business owners. Many reports having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site.

This article is an attempt to give marketers and business owners a whole battery of straight-to-the-point, actionable tips for getting traffic to your website or blog. While some of these strategies won’t be a quick fix, you may be surprised how quickly many of them start to generate results.

The Importance Of Website Traffic

It can help you to:

• See how well your marketing is working

• Gather insight about your audience to make decisions

• Improve your SEO and search engine credibility

• Generate more leads, increase conversions, and get more customers

Here Are Some Of The Ways I Have Put Up For You

Ask A Well-Known Blogger To Guest Post On Your Site

 They’ll likely share the post with their audience, driving traffic to your site.

Exchange Blog Posts With Other Sites

A great way to do this is to search for blogs that are in a similar industry as you and that are in a similar situation in terms of size and audience. Then, you reach out to their editor or site administrator and ask if they’d like to swap blog articles and you each take turns featuring each other’s blogs and linking back to the site.

Syndicating your blog on other sites is a great way to drive new audiences to your site. Special measures should be taken to avoid duplicate content, but this is a great way to drive new customers to your site.

Create Pinterest Boards

Pinterest is a super strong domain and your Pinterest boards can rank very well. Do your typical keyword research for your website, then take some of those keywords and target them on Pinterest. A pro tip is to use your other online resources (website, Instagram, etc) to get them indexed faster and ranking better.

Write A Response Post

 Respond to a controversial post in your niche and then let the original poster know about it. Chances are good they won’t be able to resist responding to it on their blog.

Make Sure Your Site Is Responsive

Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

Share Your Posts On Triberr 

 Meet other bloggers and share each other’s content.

Automate Your Emails

So, why aren’t you using marketing automation? It may have been that the costs were too prohibitive or that it seemed too daunting, but there’s help with that. There are new lower cost marketing automation platforms like Autopilot and Hatchbuck that are great for small businesses. 

Optimize Your Existing Posts

Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions.

Promote pins on Pinterest

In this day and age, it’s not just enough to create content and expect it to rank and drive traffic. Rankings are influenced by engagement stronger than ever before, so use some budget to promote pins on Pinterest to your target audience.

Make Sure Your Site Is Fast

If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

Become A Contributor

If you can become a guest contributor on an authority site like Huffington Post or Forbes, you not only drive targeted traffic to your site, but establish yourself as an expert in your field.

Contributing to other websites is a great way to drive traffic to your site. I myself write for about a dozen major media site, and while it may not result in immediate customers, the benefits are definitely felt throughout the organization. And our referral traffic from these sites is a huge boon.

To become a contributor you need to start small and work your way up. Also, you need to hone your craft when it comes to writing. To do this you need to be writing every single day. The more you write, the better you’ll be come and the better your chances will be at becoming a contributor.

Perform On-Page SEO

There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. 

Knowing what a page is about and what will result in a click makes users much more likely to do so.

Facebook Remarketing

Did you know you can set up remarketing audiences in Facebook? By installing a Facebook tracking pixel on your site you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start remarketing to audiences as small as 100 visitors.

Focus On Long-Tail Keywords

 The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. 

 

Twitter Remarketing

Twitter remarketing works in almost the exact same way as Facebook remarketing. Simply install the pixel and you can now target your sites visitors on Twitter. 

The main difference is that Twitter will require a higher minimum audience count before you can start advertising towards them, 500 people to be exact.

Start A Facebook Group That Drives Traffic To Your Site

  

Start a niche-specific group where members can ask questions and get support and don’t forget to point them back to your site’s content where relevant.

Launch New Products

A great way to attract new users to your company or website is to launch products that meet their needs. The great part is that you can often charge for these as well and make money will getting new users into your full conversion funnel.

Write Irresistible Headlines

Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

Start Email Marketing

Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and offer landing pages. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.

Also, put careful thought into your email subject lines. These heavily influences whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site.

Foster A Sense Of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. 

Partnerships

Partnerships can be gold for customer acquisition. Build out referral programs with complementary companies to yours and try to funnel some of their traffic back to your site, either through website mentions or even their email marketing.

Demote Irrelevant Google Site links

While Google site links are automatically generated, you can demote URLS you don’t want to show; this may increase the chances that the URLS you do want listed show up. You can do this from within Google Webmaster Tools.

Create A Quiz

Quizzes are fun pieces of content that work really well at driving engagement with your visitors. Plus, they’re a cinch to promote on social media using the techniques presented earlier in this article. Sites like Quizzr allow you to create free quizzes to then post on your blog and drive traffic to your site.

Make Yourself Heard In Comment Sections

Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there , which can subsequently result in driving more traffic to your own site. 

Just remember that, as with guest posting, quality and relevance are key ,you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

Link Acquisition

This feels like an old school tactic, but it’s still true that the more links you have to your site, the better your site will rank. So acquire links to your site from content, from relevant resource pages on other sites, and from outreach that you do.

Post More Frequently

Neil Patel of QuickSprout found that by posting high-quality posts 6x per week , blog traffic increased by 18.6%. Find your magic number and commit to seeing it through. Remember that in many cases, the traffic increases you see from blogging are scalable.

Host A Webinar Or Webcast

Regardless of your industry, I can guarantee there’s a topic you have enough expertise on that your customers would come to listen to you speak. The trick is to identify this topic and then to create a fun and engaging presentation. Carol Tice put together a phenomenal guide on putting on a great webinar.

Twitter Custom Audiences

Just like Facebook, you can target Twitter users on their mobile devices by uploading their emails into Twitter. However, if you cannot get at least 500 users into your custom audience through an email upload, and then you won’t have the required minimum to advertise towards them.

Create Online Courses

The great thing about the Internet is that you can publish any type of content you want. By creating longer form content like courses that are targeted around both user needs and specific keyword phrases, you can drive more traffic to your site and convert them into email addresses that you can then take down your funnel.

Guest Blog

This can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.

You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience, so that it’s more of an even exchange.

Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. 

Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

Submit Your Posts To Reddit

Yes, this also still works.

Focus Your Energy On Strategies That Are Working

You don’t have to do what everyone else is doing. Study your analytics to see your main traffic drivers, and focus on your energy on these areas.

Find Partners In Your Industry

There are usually dozens of partnership opportunities for any business out there. The trick is to find those partners and establish a working relationship. To give an example of this, we signed up as a partner for Unbounce.

They’re landing page creation software that helps companies optimize their marketing campaigns. It was free to sign up as a partner and they then featured us in their partner section and allowed us to do a little write up on our firm. Before you knew it we were getting leads from their site and it’s been a great source of traffic for us.

Blog As Much As Possible

Blogging really does drive traffic. We recently ran an experiment where we increased our blogging from twice per week to over 10 posts per week. The result was a 300 percent increase in traffic in just two months. And this isn’t an unusual occurrence. Another company called Convirza ran a similar experiment with even better results. But, if you’re going to blog, you better do number nine.

Work On Your Headlines

Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers. 

Give Podcast Interviews

Podcasting is HUGE these days, and one of the best ways to grow a podcast audience is to invite influential people onto your podcast. Think about it like audio version guest posts. So, get one or two podcasts under your belt (or launch your own) then start targeting podcast producers to get onto their shows.

Join A Blogging Community Like Problogger Or Copyblogger 

  

This is a great way to network with other bloggers, and to cross-promote each other’s content.

Link Internally

  

When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

Submit Your Content To Aggregator Sites

Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Do New Keyword Research

If you’re really struggling to increase traffic to your site, go do new keyword research to get new content ideas, then go back to point 1 above and create new content.

Build Connections With Others In Your Niche

 I know this sounds cliché, but building personal relationships with other bloggers in your niche will often result in organic inbound links and referral traffic to your site.

Create and Sell Courses

What better way to show your expertise and get people reading all of your content than to teach what you already know? If you have a craft, create a course to teach it then sell it on places like Udemy while simultaneously selling it on your site from a page targeted towards a high volume keyword for SEO.

Interview Industry Thought Leaders

  

You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

Make Sure You Have Every Relevant Keyword You Can Think Of On Your Site

 I’m not talking old-school keyword spamming here. I’m talking about focusing on topical content; and making sure you at least have the chance of being found for all your relevant keywords, no matter how obscure they may be.

Create content for Slideshare specifically

Slideshare is its own content social network. By creating content for Slideshare specifically and promoting it, you can also land on the popular content sections of their homepage which drive great traffic. Make sure you link back to your site from Slideshare too.

Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

Run YouTube Ads

Can’t create videos, but there are videos on YouTube that your target audience watches? You can run YouTube videos.

Create A Top 10 Website Post

Select the top 10 blogs in your niche, and write a post about them. You may also want to create a simple badge or banner those sites can embed to show off their award.

Sponsor Meetups

Meetup.com is one of the most popular websites online for organizing groups of people to get together. Many of them accept sponsors, who do things like give free meeting space or pay the bar tab. This can be a great way to get your company or product in front of your ideal target audience.

Do Retargeting Advertising

If you’re not doing retargeting and you operate a business online, you are literally leaving money on the table. With all the different display networks available, not to mention Facebook, you can easily target people who have come to your site but not purchased to come back and finish their conversion.

Create New Content

The best way to increase traffic to your website from organic traffic is to increase the number of pages on your website that can rank for your important keyword terms. Look at where you can add new category pages, new blog posts, or new pieces of attractive content (visuals, quizzes, etc) to target specific keywords.

Twitter Cards

They are larger tweets that incorporate images and allow you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality like having downloads attached directly to the tweet. Tweets with images get 18 percent more clicks than its text counterparts, so make sure you’re using Twitter Cards.

Submit Your Blog Posts To Stumbleupon

Try it, it works.

Learn from Your Analytics

  

This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.

These are only some of the many strategies you can use to drive traffic to your website. Getting more website visitors does not happen overnight. It takes hard work and dedication, but we’ve eliminated the hard part for you knowing what to do in the first place. Implement a mix of these strategies and you’ll start seeing improvements in your website traffic.

Start A Forum On Your Website

An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.

Get Listed

Another way to increase traffic to your website is to get listed in online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic.

Accept Guest Posts

Similarly, many sites want links for SEO purposes and access to your customers. If they’re not a direct competitor, let them guest post on your site! Then they are invested in your company and will promote the content that they’ve produced, which also gets you in front of their own audience. Double win!

Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

Launch Infographics

If you have a designer in your company or can find one online, create useful graphics that tell a story and help people see your content in a new way. Do outreach for links, promote on Pinterest, etc.

Answer A HARO Query

Answering a pitch only take a few minutes, and can result in great PR, high-quality inbound links and referral traffic to your site.

So There You Are , Go Ahead And Get Traffic To Your Site